This are my thoughts after reading 2 of Seth Godin’s books.
In case you don’t know, this guy claims that he’s the most influential business blogger in the world. Maybe he is. The 2 book are are:
Linchpin: Are You Indispensable?

Tribes: We Need You to Lead Us

The recipe seems to be almost identical: take a simple idea and wrap it in a few layers of stories to make it more credible. Build around it using simple but somewhat hard to prove claims and keep repeating the main idea obsessively. Speak to your audience like they are the second coming of Jesus on this Earth and make them genuinely believe that they are a hidden gem ready to be uncovered.
Now, don’t get me wrong, I don’t have anything against these kind of motivational tactics and I do get the fact that the author understands how his audience thinks. Actually I admire the fact that he can do that with such a simple message and get away with it.
What I do have a problem with is the “you’re special, you don’t need anything else, just take this pill” approach. Also I have a problem with the simple message which should be applied to any generic situation. But than again, if the message wouldn’t be in this form, he wouldn’t be the “world’s best most influential business blogger” :)